San Francisco: TikTok, a social media platform popular for its compelling video content, revealed on Monday that it will support text-only posts, making it the newest tech behemoth to provide an alternative to Twitter, which is currently facing backlash.
The TikTok text posts will most closely mimic comparable products on Instagram, which earlier this month also unveiled Threads as a rival to Twitter, which owner Elon Musk rebranded X.
TikTok, which is owned by Meta and has over 1.4 billion monthly active users, enjoys the same advantages as Meta-owned Threads.
Contrary to Facebook’s parent company, it opted to incorporate the new text-only functionality within the existing app rather than releasing a new product like Meta did with Threads.
Users can add a color background, music, and stickers to the post on TikTok, which will continue to be more visually appealing than a Twitter or Threads post.
The new format, according to the Chinese-owned corporation, will broaden “boundaries of content creation for everyone on TikTok” and draw on the “creativity” shown in captions and comments.
Smaller platforms like Mastodon, Bluesky, and Substack Notes have also arisen as potential competitors to Twitter, in addition to Threads, although none have yet to dethrone it despite its problems.
Musk claimed last week that Twitter has lost about half of its advertising revenue, which presents a chance for the rivals.