As part of an extensive makeover of the erstwhile national airline, India’s Tata Group has introduced a new Air India logo, branding, and livery.
The new logo will replace the previous one, which featured a red swan, and features a design in shades of gold, red, and purple. The debt-ridden airline was purchased by Tata Group in October 2021, which brought about the rebranding exercise. In January 2022, the airline was formally transferred.
The airline’s lovable Maharaja mascot, which has become one of India’s most recognizable emblems, would still be used, according to CEO Campbell Wilson.
However, they would continue to use the mascot’s components, which stand for hospitality and service, as they “move beyond” it. The government acquired control of Air India in 1953 after the Tata group created it in 1932.
The Tatas paid approximately $2.4 billion (£1.7 billion) in 2021 to acquire the carrier, which had accumulated up losses totaling $9.5 billion.
Tata has spent millions of dollars modernizing the airline’s fleet since assuming control. As part of the airline’s drive to become a more significant global player, the firm revealed in February that it had reached an agreement with Europe’s Airbus and US-based Boeing to purchase a record 470 new aircrafts.
N Chandrashekaran, chairman of Tata Sons, stated that the airline’s top objective right now is to rebuild its whole fleet and bring it up to a “acceptable level” at the inauguration event on Thursday.
“The vision we have for the airline is also set against the backdrop of a new, resurgent India where everyone’s aspirations are limitless,” Mr. Chandrasekaran continued.
By 2025, all of the airline’s widebody aircraft, according to Mr. Wilson, will have had a makeover and new liveries.
He continued by saying that as part of its aspirations for a worldwide lounge network that encompassed all of its overseas destinations, Air India was also constructing new lounges at the airports in Delhi and New York.