Elon Musk has declared his intention to replace Twitter’s iconic blue bird logo with a “X,” marking the most significant alteration since he paid $44 billion for the social media network last year.
The millionaire founder of Twitter announced on his account on Sunday that he plans to implement the change starting on Monday.
“And soon we shall say goodbye to the twitter brand and, gradually, all the birds,” he wrote in a tweet.
Musk shared a picture of a blinking “X” and subsequently acknowledged in a Twitter Spaces audio chat that the Twitter logo would change, answering “Yes” and added that “it should have been done a long time ago.”
Interim X logo goes live later today.
— Elon Musk (@elonmusk) July 23, 2023
The company has changed its name to X Corp under Musk’s turbulent leadership after he purchased Twitter in October 2022, reflecting his desire to become a “super app” like China’s WeChat.
He claimed that “buying Twitter is an accelerant to creating X, the everything app” in October of last year.
Space Exploration Technologies Corp., also known as SpaceX, is Elon Musk’s rocket business. And in 1999, Musk established X.com, a firm that would later become PayPal, a provider of online banking services.
Twitter is estimated to have 200 million active users every day, but since the tycoon acquired the so-called bird app for $44 billion in 2022 and fired the majority of its workforce, it has experienced numerous technological difficulties.
Since then, the social media platform has lost many users and advertisers as a result of the imposition of fees for formerly free services, adjustments to content regulation, and the reappearance of right-wing accounts that had been previously blocked.
Since he took over in October, Musk claimed earlier this month, Twitter had lost about half of its ad revenue.
The company that owns Facebook, Meta, debuted its own text-based platform, dubbed Threads, earlier this month. According to some estimates, Threads has up to 150 million members.