Emirates Integrated Telecommunication Company (EITC)’s du has advanced its 5G technology to a new level.
Du is setting the pace in releasing the huge potential of this cutting-edge connectivity while offering its consumers a premium and distinctive experience. More than half of its mobile network traffic is already generated by 5G usage.
This increase in 5G-driven traffic not only makes connections faster and more dependable, but it also gives du customers new opportunities. These customers are quickly adopting this new technology and getting the best possible mobile experience in terms of quality, speed, latency, and capacity—even during peak hours. The benefits of superior streaming, immersive gaming, and improved virtual reality experiences are all easily accessible thanks to its cutting-edge features and use cases.
Chief Technology Officer of du, Saleem AlBlooshi, stated: “Since our start in 2019, du has invested in and taken the lead in the 5G technology field. Our clients have accepted and put their trust in our cutting-edge 5G technology to take advantage of the best mobile experience, including superior speed, low latency, and steady speeds even during high usage. Our mobile network’s 5G traffic is now by far the most prevalent type of traffic as a result of this trust. By carrying more traffic than 4G and 3G combined, 5G traffic has surpassed 51% of all mobile traffic, marking an important milestone. We also use this as a chance to persuade more of our consumers to upgrade their handsets and adopt improved 5G technologies.
In order to continue offering its consumers the best-in-class mobile broadband experience, the digital-first telecom will continue to invest in and upgrade to the next generation of technology, such as 5G-Advanced.