Amazon is building its own AI model that incorporates advanced ‘reasoning’ capabilities, Business Insider said.The offering is tentatively scheduled to launch by June under the Nova brand, a group of generative AI models Amazon unveiled late last year.Amazon wants the new model to take a ‘hybrid reasoning’ approach that provides quick answers and more complex extended thinking within a single system.Reasoning models have recently become the next frontier in AI. They often work more slowly but can also tackle tougher problems by trying multiple solutions and backtracking via chain-of-thought techniques.Companies including Google, OpenAI, and Anthropic have released their own reasoning models recently, while DeepSeek drew a lot of attention for building a similar offering more efficiently.One of Amazon's priorities is to make its Nova reasoning model more price-efficient than competitors
